Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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Schedule more work by improving the life of the waiters
Everyone else knows a “waiter” as someone who brings you a burger. You and I, however, know a waiter to be a customer stranded in your customer lounge. Making waiting less painful can increase the likelihood folks schedule service. That seems pretty basic to me, but...
Trailer bearings: a hidden moneymaker for auto repair shops
You already can see where I’m going with this based on the title. Trailers are the simplest things in the world, and yet unless you’re at an RV shop, a dedicated trailer shop, or you live in a rural or coastal area (ag and marine use), you probably rarely see trailers...
Automakers borrow the worst thing from modern video games: microtransactions
If you’re a video gamer, you’re likely aware of the concept of microtransactions. If you’re not, allow me to explain. Microtransactions are payments that gamers can make after they’ve started to play a game, to purchase purely cosmetic digital items (in its more...
PSA: Your customers are probably parking incorrectly
It’s hard to tell someone they do something as basic as parking their car incorrectly. But I’m a charismatic guy, and I like a challenge, so I do this with customers and have for a long time. Why? Because the commonly accepted way of parking a car is pretty dangerous....
Three tips from a lifelong parts professional to make sure you never get the wrong part
Every tech has wound up with the wrong part in hand, usually with a vehicle ripped apart and parts strewn everywhere. Obscenities are uttered, followed by some shouting across the shop to the service writer about how it’s costing time in the bay. Then again, maybe...