Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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Pre-purchase inspections: The easiest way to put additional money in your till?
The used car market it topsy-turvy these days; I don’t need to tell you that. Between elevated used car values, incredibly strong demand, parts shortages, and a paucity of new vehicles, in a bid of what I can only assume is desperation to find a car, any car, I see...
What do techs recommend for a “car crate?”
Many drivers on the road have what I call “car crates” or “car boxes”: the milk crate or cardboard box you keep in your car for auto needs. As a rather non-mechanically inclined individual, I have one in my car, which is primarily made up of things I use fairly...
Ew, gross: are there cars you won’t service?
“Just blow into the tube and it will start right up.” The owner’s car was fitted with an ignition interlock, a machine that would analyze one’s breath for alcohol prior to allowing the vehicle to start. It was a common court order for DUI offenders in that state....
Can the flat rate system work better for a team?
If you’ve been working in an automotive shop for longer than about fifteen minutes, you know what the flat-rate system is and how it works. The system promotes some behaviors and disincentivizes some others—for better or for worse. Over the years, I have become pretty...
Boomerang business cards: a quick sales tip
My first job writing service was at a now-defunct Goodyear/Kelly-Springfield tire dealer. The way my commission was structured, I didn’t make very much money unless I sold a lot of tires. But when I sold a lot of tires, money came pouring in—my per-tire cut went up,...