Shop Press

Shop Press is the news and idea hub for everything related to working on cars and trucks, focusing on repair, technology, and wrenching lifestyle.

From the creative minds at:

FEATURE STORY

Hot Off the Press

Don’t Overlook the Elementary

Today’s article is one borne from experiences. Exasperating experiences, no less. All novice mechaniclets are taught engines need fuel, air, spark, and compression to run. This is true, but we often take those for granted, and diagnosing even one vehicle with a basic...

ADAS Alignment and Calibration – ASE Practice Question (VIDEO)

Description Technician A says that the thrust angle must be maintained at zero degrees when performing an alignment on many vehicles equipped with certain ADAS systems (like lane departure warning). Technician B says that the steering angle sensor must be properly...

Writers, Print Vehicle Service Histories for Every Vehicle

The fellas who taught me to write service were arguably some of the best I’ve seen do the job. They had all sorts of tricks up their sleeves, like the boomerang business cards you’ve read about before. Today, I’d like to share another tip my friend Sam gave me. It...

The JDM Class of 2001 Comes of Age

Japanese Domestic Market (JDM) cars during their heyday in the 1990s were the unattainable treasure, not for North American consumption, only accessible in video games. They were tantalizingly close but not truly attainable. Turns out all it takes is patience: 25...

Ferdinand Porsche: Engineering the Shape of Speed

Ferdinand Porsche is one of the earliest designers featured in our “Automotive Paragons” series, and few figures loom as large over the modern automotive world. His career began at the dawn of motoring itself, when horseless carriages were still experimental...

Commercials That Make Technicians and Dealers the Stars of the Show

by | Jun 5, 2025

Recently, I stumbled across some old TV commercials for a car repair and maintenance shop that took me back. You see, in the late ‘80s and early ‘90s, some commercials ran for a local shop called ABE Car Care Center. These commercials featured two gentlemen with thick Pennsylvania Dutch accents. They were supposed to be funny but, well … judge for yourself.

Most memorable TV commercials for car repair shops you’ve seen probably look a lot like this one. They usually include low-quality video, attempts at humor, and/or outlandish costumes and voice-overs. Of course, I still remember the name of the shop 30-some years after I saw the commercials, so I guess they worked.

In a similar vein, here’s a more recent commercial for Arlen’s Transmission in Burbank, CA. However, this one was done for a comedy internet show called “The Mythical Show,” so it’s intentionally cringe-worthy.

On the other side of the coin, here’s a more recent, fairly polished commercial for Manny’s Automotive Repair in Columbus, GA, proving that commercials for car repair and maintenance shops don’t have to be bad.
Of course, we can’t talk about cars and commercials without talking about what are possibly the most ridiculous commercials: those for car dealerships. Here’s a collection of some crazy ‘70s and ‘80s car dealership commercials.

Let’s go even further back and check out this classic commercial for the 1955 “Motoramic” Chevrolets. With its quaint voiceover and black and white video, this spot just screams mid-50s TV commercial.

Has your shop ever made TV commercials? Or do you have any peculiar examples of mechanic or dealership commercials from your neck of the woods?

The articles and other content contained on this site may contain links to third party websites. By clicking them, you consent to Dorman’s Website Use Agreement.

Related Articles

Shop Press Comment Policy

Participation in this forum is subject to Dorman’s Website Terms & Conditions. Please read our Comment Policy before commenting.

Subscribe
Notify of
guest
0 Comments
Newest
Oldest Most Voted
Inline feedback
View all comments