Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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TECHNICIAN CHALLENGE: The Mystery Box, Part 2
TECHNICIAN CHALLENGE: The Mystery Box, Part 2 Description The Proving Grounds crew takes on another round The Mystery Box Challenge with new parts and a few new faces. Could you guess these auto parts simply by the way they feel? It’s more difficult than it...
What’s the deal with permanent and lifetime antifreezes? (VIDEO)
What’s the deal with permanent and lifetime antifreezes? Description Your customers may have heard the terms “lifetime” or “permanent” antifreeze, but those confusing names have very specific meanings. Make sure your customers know the...
Vehicle weights are increasing. Can your lifts handle it?
Average vehicle weights in the United States have steadily increased since the mid 1980s, driven by sustained consumer demand for vehicles with more power, features, and room. Hybrid and electric vehicles can be especially heavy with their batteries and motors,...
The story of the very first reverse gear in an American car
Making a car go backwards was not the most important part of the automobile’s development, but it sure is important in its operation. In fact, if the average automobile enthusiast was to guess which American-built car had the first reverse gear, he or she would likely...
TECHNICIAN CHALLENGE: Can you identify these dash lights? PART 4 (VIDEO)
TECHNICIAN CHALLENGE: Can you identify these dash lights? PART 4 (VIDEO) Description Think you know your dash lights? Shop Press contributors Keith, Miriam, Chris, and Greaser try their best to identify all kinds of lights, symbols, and indicators. Some are easy,...