Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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New techs: hang in there. An old transmission pan mystery exemplifies the difficulties of being a mechanic
Anyone who knows me is aware I am slavishly beholden to the concept of picking up a book before picking up a wrench. Heck, that’s the cornerstone of Dorman’s own Training Center, and I’ve been preaching that for a long time. I’m not the only person beating that drum....
Choosing the right brake fluid
You know topping off brake fluid is generally a no-no, but when a customer’s brake fluid needs to be flushed completely, knowing what to put in the reservoir isn’t as clear-cut as it once was. The master cylinder cap may say the vehicle uses DOT 4 brake fluid, but are...
ICYMI: Secondary hood prop positions
Today’s article might score a little lower on technical difficulty and higher on automobilia esoterica, but I make no apologies. In my salad days, I worked as a dismantler at a salvage yard. Pulling motors was commonplace, so I learned quickly about this tip I’m sure...
LT-series vs. P-series tires
The truck and SUV have never been more prolific than they are today. These vehicles need remarkably different tires depending on a few different factors. Be honest: are you selective about what tire you offer your customers who qualify as “fringe cases?” P-series...
The very best way to remove grease from auto upholstery
I try to keep my customers’ cars at least as nice as they keep them. You probably do, too. The only problem is that I am perpetually filthy. I have a trick I’ve used for a long time on the occasions I’ve sullied a nice interior with grease or dirt. (I will never...