Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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One lesson is harder for more experienced techs to learn than their rookie counterparts (VIDEO)
One lesson is harder for more experienced techs to learn than their rookie counterparts (VIDEO) Description If you’re an experienced technician, you may feel as though you’ve seen, heard, and repaired just about everything. But don’t let your wealth...
Polishing headlights vs. replacing them! (VIDEO)
Polishing headlights vs. replacing them! (VIDEO) Description Yellowed, hazy headlights aren’t just ugly; they can reduce a headlight’s effectiveness for your customers. Would you rather polish the old lenses, or simply install a Dorman replacement? Related Videos...
Parallel connectors vs. butt connectors
Dorman makes an item to join wires, the parallel connector, that is both helpful and widely misunderstood. If one reads reviews of these, they’re often rather negative. More than a cursory examination yields the issue, however: these are often purchased mistakenly by...
Do you mind working on customer vehicles equipped with dash cams?
When you spot a dashboard camera inside a customer’s vehicle, how do you react? At this point I think we have all seen dash cam videos from customer vehicles that capture what mechanics are saying and doing at work. Some recordings are harmless fun, like this chap...
Are automakers starting to rethink OTA microtransactions?
Over a year ago, I wrote a piece on this very media hub about the trend of auto manufacturers offering customers over-the-air (OTA) microtransactions to unlock options on their vehicles. I talked about what Tesla, BMW, VW, and Kia had introduced in that area, and...