Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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The most important fluid in the car and how to test it.
Of all the fluids a vehicle needs, the brake fluid is arguably the most important. Inspecting your customers’ brake fluid is vital to the continued safe operation of the braking system. It’s a service you should perform not only when you’re servicing the brakes but as...
Technicians vs. DIYers: How well can you gauge tire pressure? (VIDEO)
Technicians vs. DIYers: How well can you gauge tire pressure? (VIDEO) Description After seating the bead on a new tire, the valve core needs to be installed and the tire inflated to the correct pressure. Some techs can air up a tire, install the core and land right on...
Smarter, not harder: relative compression testing
Pete Meier, one of our Dorman Training Center instructors, is a pretty smart cat. Since the day I’ve met him, he’s made it clear that the lab scope is one of his favorite tools and that not using one is a mistake. Now I’ve put a lot of miles on my DVOM over the years,...
A low-tech favor you can perform for every customer (and yourself)
In the modern age, it’s plenty easy to pull a vehicle’s service history; even the smallest shops have implemented shop management software. Paper tracking has become less and less important as time has marched on. Similarly, customers are less and less likely to keep...
The TPMS tool that pays for itself
If you’re a regular Shop Press reader, you’ve met Chris before. (He’s hilariously identified some dash lights and also is better at identifying auto parts by feel than anyone else I know.) I’ve worked here for a while, but his tenure bests mine. The other day we were...